Released on: September 6, 2007, 6:30 pm

Press Release Author: Scott White

Industry: Marketing

Press Release Summary: Brand Identity Guru, a leading branding agency serving major
players in the B2B and B2C space, has been selected to undertake a branding, web
design and search engine optimization initiative for Agar Supply, one of the
nation\'s leading food service distributors.

Press Release Body: Brand Identity Guru, a leading branding agency serving major
players in the B2B and B2C space, has been selected to undertake a branding, web
design and search engine optimization initiative for Agar Supply, one of the
nation\'s leading food service distributors.

\"The launch of our branding campaign coincides with a period of significant growth
for Agar Supply. As we continue to expand our presence within each of the markets we
serve and more aggressively target new products, it is critical that our brand image
better reflect our business today,\" said Karen Bressler, CEO at Agar Supply. \"We
found that Brand Identity Guru offered the best combination of branding expertise,
web development and search engine optimization capabilities.\"

The Agar Supply initiative includes developing brand imagery for the company\'s
online presence, corporate identity, trucks, as well as Search Engine Optimization
techniques to drive sales and increase brand awareness.

\"Building brand awareness for this company\'s success is a top priority,\" said Scott
White, the agency\'s founder. \"We are looking to integrate online messages with Agar
Supply sales initiatives. In addition, Brand Identity Guru\'s Search Engine
Optimization will enable Agar Supply to increase sales and build brand equity.\"

Headquartered in Taunton, Massachusetts, Agar Supply is a leading provider of
foodservice products to customers throughout New England.

Since the 1940's Agar Supply is a full service foodservice distributor specializing
in Center of the Plate solutions. They are New England's largest Foodservice
supplier of meats, poultry, seafood and much more.

Brand Identity Guru has more than 17 years of experience serving B2B and B2C
companies in the financial service, telecommunications, high-tech / bio-tech,
insurance, pharmaceutical industries, healthcare, retail, distribution and service
industries. The firm has helped over 100 start-up and Fortune 1000 companies achieve

measurable results through strategic brand development and cross-media communications.


About Agar Supply:

Karl Bressler founded AGAR more than 60 years ago, selling meat to Chinese
restaurants. Many local Chinese restaurant owners had difficulty acquiring the
special cuts of pork they required. By developing a way to deliver specialized cuts
of meat, Karl Bressler was able to satisfy the needs of a growing local community.
This special bond remains strong today. AGAR still maintains an office in the heart
of Chinatown.

Alan Bressler, Karl's son, joined the business at an early age and helped build AGAR
to the point where it was the largest meat distributor in New England. By utilizing
his strong entrepreneurial skills, Alan also expanded the business, helped construct
a new, modern facility in Taunton, MA, and laid the groundwork for the future.

Today, Alan's daughter, Karen Bressler serves as the company's Chief Executive
Officer. Karen is continuing the family tradition of delivering quality food
products to AGAR customers.

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Web Site: http://www.brandidentityguru.com

Contact Details: For more information about Brand Identity Guru, contact Scott
White, 304 Newbury
St., Suite 555 Boston MA, 508-238-4347, swhite@brandidentityguru.com or go to
http://www.brandidentityguru.com.